Page 2 of 9


Optimized-File_007 (3)

Hello dears! I wanted to share some fun (or maybe not so fun) behind the scenes of our seemingly oh-so-perfect pictures from Milan. As I already mentioned before, our trip was quite hectic, since our “to-do” list was long and schedule was tight. We had several shoots to be done – two of them were planned for Saturday. All was good until we saw the weather forecast – it was 100% chance of shower rain starting 11am. And we had to shoot summer outfits for Guess (outfit details and links at the end of the post). On the streets of Milan. With the perfect “summer vibe” and all that stuff. What we got instead was grey sky, shower rain and 14 degrees. Not so summerish, right?

Optimized-File_000 (12)

The only solution was to shoot early in the morning, before 11 am when the rain was supposed to start. So we set our alarm at 6 am to get ready and head over to Navigli district – a lovely Milanese area with two canals and lots of restaurants alongside the promenade. It was cold, we had heavy bags full of other outfits with us, we could sense the upcoming rain in the air, we didn’t have time for breakfast and our feet were hurting (and literally bleeding) from all the walking – I was wearing heels for 15 hours straight the day before haha. Anyways, I’m not whining here, just sharing the story behind these pictures.

Optimized-File_002 (2) (1)

Optimized-File_004 (1)

Optimized-File_006 (2)

Optimized-pjimage (18)

Optimized-File_003 (1)

Optimized-File_005 (1)

As Estonians say, lõpp hea, kõik hea. We managed to have our shoot done JUST before the shower rain started. We changed to some warmer clothes (in the bathroom of a random store) and celebrated our morning with croissants, coffee and “Despacito” dance at a random cafe – the local guys were nice enough to let us in and prepare some good Italian espresso alongside with Despacito, Subeme La Radio and La Mortidita tunes.
10 am latino party at a closed cafe, why not? XX

Both outfits from GUESS store at Viru Keskus
Kätriin: denim dresssuede jacket with fringes , bag Me: dress, denim jacket with emroidery, bag



Milan – the capital of fashion, the mecca of fashionistas and the dream city of every woman out there. Me, Kätriin and Marii decided to meet up there and spend our weekend in the most girly way one can imagine. But it wasn’t just for shopping and aperitivo – every minute of our stay was planned – we had a lot of places to visit and shoots to be done. However, as true bloggers and well… women, we couldn’t not fit shopping into our busy schedule. We had our wish-lists and wallets prepared. We had exactly two hours dedicated to shopping. Via Monte Napoleone was waiting for us. 

I’ve always said that shopping does make me happy and it is the best kind of therapy – both mental and physical. Walking 25 000 steps from store to store, carrying heavy bags, having no time to eat and spending half of the day in fitting rooms – that really is a good cardio. And I’m dead serious here. The second best part is the actual process off shopping. The whole experience and the idea of making your dreams come true i.e. ticking items off your wish-list really does give you endorphins. And yes, I’ve always admitted – I like my money right where I can see it, (hanging) in my closet.


Optimized-pjimage (17)



DRESS H&M – CORSET Zara – HEELS London – SUNGLASSES Dolce & Gabbana – BAG Céline Phantom

Two hours for shopping was too optimistic. We lost the track of time and discovered ourselves six hours later. Three exhausted but happy girls. With our hands full of shopping bags and Moët minis to celebrate. Because 1) we are officially spoiled with champagne. 2) There is always a reason to celebrate. And successful shopping really is a good enough reason – we made some of our small dreams come true. Cheers to that!


Optimized-File_006 (1)

Like everyone else, I couldn’t be more happy about the current weather situation and the fact that we can finally wear loose clothes and look normal (not kubujuss with all the layers of jackets, sweaters, hoodies and fur vests). So it’s a massive “YES” to spring being finally here… but then I’m not setting my expectations up high, as we all know that mother-nature has betrayed us waaay too often lately.

Anyways, here is my first outfit to celebrate the long-awaited sun and plus 15 degrees celsius. I’ve always loved the mix of maxi-cardigan and a tiny leather jacket. It’s a bit too cold to wear these pieces separately with a t-shirt – so mixing all three in one outfit is just a perfect combination. Oh, and of course I am a victim of the massive trend for large logo belts and (sky)high-waisted jeans.

All my clothes and accessories from Calvin Klein Jeans (find links below). Suede shoes are from Showroom Styling.

Optimized-File_005(1) (1)

Optimized-File_007 (1)
Optimized-File_008 (1)

Optimized-File_001(1) (1)





I don’t really know why, but I rarely accept invites for studio shoots. But then I also like (and need) new challenges every once in a while, so I couldn’t say “no” when Doris & Martin invited me to shoot with them. I’ve always admired flawless make up by Doris, and I like Martin’s works. I like to go for very basic and simple looks when shooting in studio, so I decided to play around with two outfits. Or well, both of them were basically the same – I only switched jackets. Classy blazer vs leather. The good vs bad. It’s funny how one piece of clothing can change the whole look and final outcome.







PHOTOS Martin Dremljuga Photography – MUA Doris-Karola Kendaru–  STYLE Me



And there you go, INNAKOV x ADIDAS strikes again. There’s not much to say. You know I love adidas. And I’m absolutely in love with my newest head-to-toe set from adidas originals. And I’m in love with these stunning shots taken by the most talented and coolest chica @Marleen Muhuste.
So much love here, I know haha. Outfit details below. Enjoy.











Hoodie HERE – Leggings HERE – T-Shirt HERE – Tubulars HERE – Backpack HERE – Cap HERE




Remember last week I told you about the shoe heaven at SHOWROOM Styling? And how I couldn’t pick a favourite pair, because a) I am the most indecisive person on Earth b) their selection is simply too good to pick just one pair. Well, I wasn’t lying. I literally couldn’t decide on what to wear for our photoshoot, so I ended up taking all of my favourites (six pairs) instead. The more the merrier, right?


Just look how gorgeous they are. From sneaks to heels. All of them.




Our backstage shoot/photoshoot prep turned smoothly into an actual photoshoot, so here’s a whole bunch of photos that we shot with one of my biggest favourites – peep-toe ankle booties from Blink. Ugh, I just can’t wait for the weather to get warmer, as there are soo many outfits already planned in my head wearing these. Stunners.








Hello everyone! For the past couple of years I’ve been buying all of my shoes abroad (mostly London) or online. I can’t remember the last time I did my shoeshopping here in Estonia, because let’s be honest – our selection is very limited. The styles are so yesterday, the quality of products could be better and the prices they charge are absolutely unfair. That’s why I was really excited when Showroom Styling crew invited me over to check out their shoe store in Tartu. I was surprised. Very surprised. I literally couldn’t pick a favourite pair, as their whole selection is so cool, trendy and on point.





Shirt and jeans H&M – Leather jacket CUSTOM – Cap DSQUARED2 –  Sneakers SHOWROOM STYLING





Hello-hello! As we got really lucky with the weather, the rest of my London trip was spent strolling down the streets, gardens and parks of South Kensington in-between brunches, coffee breaks and dinners. No other plans, no time pressure, no stress. On Sunday, we had our brunch at Ladurée terrace in Harrods. Macaroons for breakfast? Why not. 




Hello everyone! As spring in Estonia has been pretty messed up so far, I decided to spend my weekend in London instead. Reason number one. The weather with it’s 16 degrees, clear sky and the sun. Reason number two. My friend’s birthday celebrations.

I took off on Friday evening without making any plans. All I knew is that I want to get away, catch some sun and enjoy them spring vibes in city that makes my heart beat faster. Over time I have come to a conclusion that spring is my favourite time of the year in London. The city is blooming, people get outside and spend their time at the markets, outdoor terraces and in parks.


It was my friend’s birthday on Saturday, so we all decided to meet up at Duke of York Square market and have his birthday brunch there. Make sure to add this lovely Saturday market to your London to-do list if you want to try out the best of locally produced artisan foods, pastries, cakes and much more. Partridges is famous for it’s delicious duck confit sandwich and the market has different stands with all the varieties of healthy and not-so-healthy food. Yum.
As market had no seating we headed over to Gallery Mess at Saatchi and enjoyed some bubbly to kick off the birthday celebrations.




London. Spring. Parks. That’s so funny but I would never imagine myself chilling in the park back home. Here in London, it is totally fine. In fact, it’s a must. That’s why we spent the rest of our day in Hyde park – listening to More Life by Drake (this album tho!), chatting and playing games. Simple pleasures in life you know.



Processed with VSCO with hb1 preset

Happy Thursday dears! As promised, here are some pictures from TFW day two. We didn’t have any time to take proper outfit shots as my Friday turned out to be super busy and I ended up being “fashionably” late to the fashion week shows. Classic.

 The fun fact is that I never really prepared for the event and had no time to plan my outfits in advance. Both of the looks randomly crossed my mind when I was trying to fall asleep and realized that I won’t have any time to come home and change for the shows. This is the reason why I went for a simple loungewear look on the first day – it can be worn both during the day and at night. K&M went for the classy black-and-white combos. In contrast, it seems that all of us were in the “good girl gone bad” mood on Friday, so our outfits turned out to be a combination of leather, over-the-knee boots, fishnet and studs.

Optimized-File_004 SEE MORE

« Older posts Newer posts »

© 2017 INNA KOV

Theme by Anders NorenUp ↑