Category: Events (page 1 of 3)


Processed with VSCO with a6 preset

The final day and my final look from London Fashion Week. With Gucci starting the trend, we all know that embroidery has been a thing for quite a while now and it’s growing even more. Shirts, leather jackets jeans, accessories and footwear –  embroidery is smoothly taking over the whole world (read: wardrobe) and can be found literally anywhere, on anything. And GUESS’s New Collection is no exception.

Of course my heart was stolen when I first saw this “Romantic Rebel” faux leather jacket with it’s stunning floral embroidery. And as soon as I spotted the rose print maxi dress, I knew I have a perfect match without even trying on the look. Fun fact is that this leather jacket + dress combination is now on all GUESS window installations, all around the world. Pretty much nailed it haha.


Processed with VSCO with a6 preset

Processed with VSCO with a6 preset

Processed with VSCO with a6 preset


Jacket, Dress and Bag by GUESS
All available at GUESS Tallinn stores in Viru Keskus, Rocca al Mare and Ülemiste

Although London Fashion Week is now officially over there is more to come. So stay tuned and make sure to check back.
Talk soon, XX


Processed with VSCO with hb1 preset

Rise and shine! I am writing this post at 4:30 am London time thanks to insomnia and because this is the only free moment I’ve had since Tuesday morning. Anyway, our fourth day at London Fashion Week i.e. Monday was the highlight of the whole week and a definition of emotional rollercoaster. Let me start from the very beginning.

Although me and Kätriin are quite different and each one of us has her own sense of style, we do have a similar taste when it comes down to statement pieces and accessories. We realized this when we first met at Moët Chandon photoshoot – both of us were wearing the very same Louis Vuitton Alma BB bags and Ray Ban Aviator sunglasses in blue. And we all know that when it comes to fashion weeks, the biggest nightmare of each and every fashionista is to see someone wearing the very same outfit as you are. 

Processed with VSCO with hb1 preset

Processed with VSCO with hb1 preset

But not for us. As we were picking our LFW outfits from GUESS stores in Tallinn, we both fell in love with the very same kimono sets. Neither of us was willing to give up the outfit to another. At some point the only solution was to leave both of the kimonos in the store and pick something else. Until the moment we realized: why not pull of the “twinning” move and wear the very same outfits to London Fashion Week. Both of us… A bit crazy, but why not give it a try?

The result? I would have never imagined we will get so many compliments and attention out of all the crowd, bloggers and celebrities attending fashion shows. The biggest honour was to be complimented by Paul Costelloe himself at the presentation of his collection at The Waldorf Hilton Hotel. The legendary British designer and one of princess Diana favourites.  Mindblown. 



Processed with VSCO with hb1 preset

Processed with VSCO with hb1 preset


Processed with VSCO with hb1 preset

We ended our day with the stunning Julien Macdonald catwalk show, which left me completely speechless. I didn’t expect to see Winnie Harlow, Hailey Baldwin and Alessandra Ambrosio rocking the catwalk in gorgeous, luxurious, every-girls-dream kind of gowns and dresses. What a night to remember.
It’s 5.00 am now. I’m off. XX

Kimono top and bottom , bags  – GUESS from Viru Keskus
Photos and special thank yous  – Triinu Maasik



London Fashion Week has been on since Friday and we’ve been running around like crazy ever since. 5 30 am wake ups, two-three photoshoots per day; shows, presentations and other events. Every minute of our day is planned and we literally don’t have a single moment off. I’m having a bags-under-my-eyes-are-Prada kind of situation right now, but it’s totally worth it as the whole experience has been a blast so far.

If you want to see everything through our eyes in real time, make sure to keep an eye on  @denimdreamstores Instagram, as me and Kätriin we’ll be taking it over their page and stories for the next three days. And obviously I am posting regularly on my Instagram too. 

And now… Let me introduce you our head-to-toe denim sets that we decided to wear on Day Three of LFW. Outfit details below.


Processed with VSCO with hb1 preset


Processed with VSCO with hb1 preset




Denim Jumpsuit HERE – Bomber Jacket HERE – Heart T-Shirt HERE – Midi BackPack HERE

Both, me and Kätriin are wearing head-to-toe denim looks by GUESS.
All pieces available at GUESS store in Viru Keskus and Rocca al Mare.

Talk to you soon, XX



BYE summer. September is here and autumn has officially arrived. This means loaaaads of press events, store openings and new collection presentations for the upcoming season. It was my honour to discover invitation to Polhem PR Press Day in my mailbox just when I arrived back from Marbella (read more about my month-long travels here). Of course I couldn’t miss the opportunity to attend the event and get familiar with what’s going to be IN (and OUT) this fall.



Super serious fashion blogger discussion going on here with Mr. Fokin & Ms. Kübar

Continue reading



Looking at my latest posts it seems that I’ve become a full-time Moet Party Day blogger haha. I guess everyone’s already well aware about The Day, what it’s like and how it’s celebrated. Having had our brunch-gone-lunch at Lounge Dega Vu (read more about it here), me & Kätriin headed over to my place to get ready for the evening party at Hilton Tallinn Park Hotel with other bloggers.

We had fun. We had bubbles and champagne showers. We had a record number of Moet bottles opened at the same time. We ended up in Olympic Park Casino playing roulette and enjoying some cabaret show. I’ll let the pictures speak for themselves.






Continue reading



Whoa, last week was SO hectic and full of events, parties and celebrations. It all started with Moet Party Day on Saturday, followed by my friends’ graduations throughout the week, my birthday party on Wednesday and mid-summer celebrations over the weekend. It’s been emotionally overwhelming (in a good way), so much fun and I couldn’t be happier about everything. I’ll write a bit more about it in my upcoming birthday post.

But for now I wanted to share some pictures from my new favourite “holiday” – International Moet Party Day. How amazing it is to have a full day dedicated to champagne, good mood and good company. Of course me & my dearest Kätriin decided to pop by official Moet Party Day brunch at Lounge Deja Vu to have our breakfast and morning bubbles. We were lucky with the weather, the whole terrace looked so gorgeous decorated with white balloons and all guests wearing only white.




Continue reading



“Come quickly! I’m tasting the stars” – Dom Perignon at the moment he discovered champagne.

Champagne has officially become my favourite beverage ever since I had a chance to learn more about this exquisite drink back in February. I prefer to drink champagne over any other beverage and it’s oh-so-easy to find a reason to open up a bottle and celebrate! Why am I telling you this?

Well, well. On Saturday we are going to open up more bottles than ever, as June 17th is officially International Moët Party Day!
A whole day full of bubbles, good vibes and fun. All around the World. 

Optimized-_MG_6546 Continue reading


Processed with VSCO with hb1 preset

Happy Thursday dears! As promised, here are some pictures from TFW day two. We didn’t have any time to take proper outfit shots as my Friday turned out to be super busy and I ended up being “fashionably” late to the fashion week shows. Classic.

 The fun fact is that I never really prepared for the event and had no time to plan my outfits in advance. Both of the looks randomly crossed my mind when I was trying to fall asleep and realized that I won’t have any time to come home and change for the shows. This is the reason why I went for a simple loungewear look on the first day – it can be worn both during the day and at night. K&M went for the classy black-and-white combos. In contrast, it seems that all of us were in the “good girl gone bad” mood on Friday, so our outfits turned out to be a combination of leather, over-the-knee boots, fishnet and studs.

Optimized-File_004 Continue reading


File_000 (7)

Hey dears! Last week was Tallinn Fashion Week and it was my first time attending the show as press.
As I have never been the connoisseur of Estonian fashion business, it was a great opportunity to have a closer look at the works of our designers and get familiar with the local fashion scene. I didn’t make it on the first day, but had a chance to see all of the shows on Thursday and Friday, which we attended with two other bloggers Kätriin and Meryl –  you already know their faces from our girls-night-in and girls-night-out aka restaurant hopping.

Optimized-File_006(1) (4)

Tutrleneck H&M – Sweatpants ASOS LOUNGE – Ankle Boots YSL – Bag PRADA

On the first day I decided to go for all-nude-everything look combined with brown fur coat, ankle boots and Prada tote. I love to play around with the shades of nude lately and I’m absolutely in love with the way it goes with rose gold jewelry. The fun fact about my outfit is that a lot of people think it’s a “co-ord”, although these pants and top are from two different brands and were never meant to be “perfectly matching”. Another ironic thing is that these sweatpants are from ASOS loungewear department and should be worn at home. This has never happened, whoops.

Optimized-File_000 (8)

Optimized-File_002(2) Continue reading



Dears, I can’t realize that this is actually happening. My baby blog turned one today. HBD TO MY BABY.

Unbelievable, but it’s been one year. ONE year since I hit “publish” on my first ever post. What an amazing and eventful journey it has been so far – all the projects, opportunities and collaborations that I’ve had, all the people that I’ve met, all the lessons that I’ve learned. The Estonian Bloggers Award that we won by surprise in June with my three months old blog. Yes – “we” – because this all would have never been possible without YOU my dears.

I am sincerely thankful to every single one of you who have been with me along the way.
Thank you for all the support, feedback, lessons and opportunities. I LOVE YOU. 


As a really proud mama, there’s no way I could have missed an opportunity to celebrate my baby’s first birthday. Go big or go home as they say haha. 
Location: Swissotel Tallinn. Dresscode: black & gold. Fuelled by: Embassy of Champagne.


pjimage (12)


Continue reading

Older posts

© 2018

Theme by Anders NorenUp ↑